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Backhaul

Truck load matching and freight visibility for Nigerian road logistics.

Backhaul

The problem

Almost every load in Nigerian road freight is agreed on WhatsApp — a call, a yard, a chat window. Nobody involved can see where the truck is, and the shipper finds out it arrived when the driver rings.

Backhaul does not try to replace how loads get agreed. It lets a shipper type the two phone numbers they have been messaging and follow the truck from there. Tracking is the wedge; matching is the business — a marketplace is worth nothing until the tracking has earned somebody's trust.

What I built

Decisions worth naming

What is not finished